Social Media Marketing (SMM)
Social Media Marketing (SMM) is a form of internet marketing, which seeks to achieve branding and
marketing communication goals through the participation in various social media networks like You Tube,
My Space, and Face book, social web application like dig, delicious, reddit, Wiki.
The goal of each SMM program varies from business to business, but mainly involves
building of brand awareness, increasing visibility and through this, sells a product or service.
Essential Marketing Tool
Social Media Marketing is becoming an essential marketing tool for connecting with customers and
optimizing online presence. Social Media describes the tools and platforms, people use to publish,
converse and share content online. Video, pod cast, blogs, discussion boards and social networking
sites are all tools, online businessmen can use to build relationship with their customers and keep them
on websites longer. Social media provides more opportunities for organizations to present
optimized content that can be indexed by search engines and ultimately improves site rating.
To implement some of the social media elements, it is first important to evaluate your customers
to create an effective strategy. If your consumers are professionals who commute,
then pod cast can be downloaded and can be very effective.
Posting video content on YouTube is a unique opportunity to improve your position in Googles
universal search results. with YouTube, customers can visit the site, view your video and
easily post to their own blogs, social networking profiles or websites.
YouTube is a great way to reach a broader viewer and generate buzz around new products,
especially if your product has a visual appeal. How to run ads on You Tube!
Building healthy relationship with the customer, that last is an on-going process
for a businessperson. Social media takes this a step further by making that relationship
personal through blogs. It tells about you, not only about your product or service.
A blog, which includes video, pictures and text, can build interest and loyalty among customers
and a new way to search engine optimization. Create a page dedicated to community with website
visitors and this will be interactive.
Social media encourages social visits to your site. Keep adding content to encourage customers
to return regularly. With the advent of social media, consumers have become contributors,
contributing to brand messaging. SMM is related to other online tactics such as SEO, SMO.
It has a more active planned role in directing, influencing and suggesting the community members.